(Bowing deeply) Thank You Geoff. There's a complimentary cold beverage in your future.

As for the "get over it" column -- yes, do it! We've got more and better tools now for explaining science than we've ever had. The technology is incredibly democratized -- hell, even I can make a video! But it's a conversation, not a lecture. That part is scary to lots of folks who have been used to standing at the front of the room and droning on and on and on.

The downside of course, is that there are four trillion news sources now. (Thank God for search.) Our new venture at Duke competes with Discovery Channel and Nova online, but at least we can tell our own stories as we want to tell them. ...which neatly segues to the PIO/Journalist argument.

Make that TWO cold beverages.